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What is Home Staging?
Successful staging is using marketing and decorating techniques to create an environment
that buyers want. When you put your house on the market, it becomes a commodity or
product. For a product to sell, it has to be successfully marketed and packaged.
The "packaging" element is where Hillview Associates comes in. We want to create
emotional connection points throughout the house so the buyers feel at home. We want
them to think, "This is it. This is the one." So, what does "feeling home"
look like? It’s a combination of many things…
1. First Impressions – Room by room we will walk through and take note of our
first impressions. What grabs us, what glares at us, and what gives to us a feeling
of home?
2. Eliminating Clutter – We will start packing things away in order to create a more
open and spacious feel. People buy square footage.
3. Emphasizing the Positives and Downplaying the Negatives – Finding the natural focal
points, we will emphasize what we love about the room and hide or detract from the negative aspects.
4. Lighten Up – Focusing on lighting and color, we make each room into a bright, warm,
and inviting space that buyers can respond to.
5. Home Buyers Appeal – In order for a buyer to feel at home, they need not be reminded
of this being someone else’s home. We’ll therefore "de-personalize" the space while
retaining its warmth.
6. Odors/Cleaning/Repairs – The "dirty work" is sometimes overlooked because you’ve
lived here for so long. Let's get rid of the buyers' mental "repair list" by doing
it ourselves.
7. Modernizing - We will update the style so the buyers feel they are getting the
latest and greatest.
8. Emotional Connection Points – We want to create the "WOW" factor. This is
a huge focus for our strategy. We build these connection points so the buyers
subconsciously desire this house.
Notice - The term "Staging" is NOT a federally registered trademark and is commonly
used in the industry to describe the practice of preparing homes for sale.
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